conscious fashion campaign
CREATIVE DIRECTION | LOGO DESIGN | BRANDING
Directed brand development for high profile United Nations partnership organization – Conscious Fashion Campaign. Developed creative assets for some of the world’s largest fashion trade shows - including COTERIE, Pure London and PROJECT.
logo
The need – a simple but elegant logo that incorporates the United Nation’s Sustainable Development Goals’ color wheel. The result – a minimalist feel, eye-catching enough to gain recognition at some of the world’s premier fashion trade events and classic enough to represent the U.N. with honor.
Seal of Sustainability
Retailers all over the world are being challenged to rethink their supply chain and consider their role in sustainability. Are the dyes they use harming the ocean? Are their production factories violating human rights ? And how do we know which companies are addressing these issues?
That’s where the CFC badge comes in. Just like food companies can apply to have the “Non-GMO Verified” logo printed on their products, retailer can apply to partner with the Conscious Fashion Campaign and sport the CFC badge on their products. This emblem lets consumers and other retailers know that they are one of the good guys, working hard to reshape this $1.5 trillion industry.
Hang Tags
Clothing hang tags were an important branding element for CFC from the very beginning. In a few sentences on each side, they have allowed the Conscious Fashion Campaign to share their mission, and allowed the clothing designers to tell their story, indicating which of the 17 Sustainable Development Goals they target. All of this to drive consumer awareness and increase positive purchasing habits.
Julia roberts once told a boutique owner that the CFC tag was her deciding factor between 2 pairs of jeans.
Trade show visuals
Trade shows feature hundreds, if not thousands, of retailers. From high-end names that everyone knows to budding indie brands. So standing out isn’t only good marketing strategy, its absolutely necessary for survival. This is where killer trade show visuals come in. One of our favorites? A step-and-repeat!
actress & model amber valetta showed us how its really done!
web assets
How do you marry the formality of the United Nation’s presence with a classically edgy industry like fashion? You bring it back to the basics. Think French fashion – stylish, simple, chic. By using minimalist sans-serif fonts, clean layouts and seamless transitions,